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Karachi: The Pakistan Cricket Board is unlikely to make any profits from its ongoing "home" Test series in New Zealand as the marketing wizards have failed to find a title sponsor for the three-match.
According to details, the three match series that got underway on Tuesday in Dunedin is being played without a title sponsor dampening hopes of Pakistan making any profits from the series.
"The PCB has to pay around USD 500,000 to cricket New Zealand to cover expenses for the organization of the series while its only source of income now is a share of the gate money receipts and sale of the hoardings and banners in the stadiums," one well informed source said.
He said that despite stringent efforts the PCB marketing department had failed to find a title sponsor for the series because of the odd timings of the match.
"The PCB marketing head is stationed in New Zealand for the purpose of finding sponsors and generating revenues from the series but so far nothing has taken place," another source said.
He said Pakistani companies had not expressed interest in the series because it was being played during hours when people in Pakistan were asleep.
"Sponsors are not interested in investing in a series where matches started around 4:00 in the morning and end by 11:30 in the afternoon, Pakistan time," one source said.
