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30-Dec-2009 12:15:00 GMT
Bangladesh tri-series, 2010

Idea Cup 2010 - A Name of Bangladesh Test & Tri-series

Mumbai: Idea Cellular will be the title sponsor for the Test series and One-Day International cricket tri-series to be played in Bangladesh from January 4.

The seven-match ODI tri-series featuring India, Sri Lanka and Bangladesh and two Test series between India and Bangladesh will be known as 'The Idea Cup', a company press release said.

"We plan to offer a wide-range of cricket-related VAS content and other unique contests and programmes for over 56 million Idea subscribers in India," the company's Chief Marketing Officer Pradeep Shrivastava said.

As the title sponsor of the tournament, Idea Cellular will gain exclusive rights to branding at strategic locations at the venue of cricket matches in Bangladesh and on the trophies of both the tournaments, the release said.

Idea Cellular will run contests to enable its customers to win free tickets to the tournament, win merchandise and meet the cricket stars.

The Idea Cup ODI series will be held from January 4-13 and the Test match will be held from January 17-31.


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