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Mumbai: Nimbus Communications, one of India's leading television marketing companies, has been awarded rights to India's home domestic and international games for four years.
Nimbus and the BCCI had, in October, entered an agreement valued at approximately Rs.2000 crore (US$438 million), for a minimum of 64 international matches and 312 days of domestic cricket until 2014. The deal has now been finalised, following Nimbus furnishing a bank guarantee for the agreement amount to the BCCI.
Shashank Manohar, the president of the BCCI, said: "The BCCI is pleased to extend its partnership with Nimbus by entering into this agreement till 2014. Nimbus has been the BCCI's Global Media Rights partner since 2006 and has, in this period, licensed our events for broadcast to hundreds of millions of cricket fans worldwide."
Nimbus also held the broadcasting rights for the previous four years, for which it paid US$612 million - subsequently negotiated to US$549 million - in February 2006.
