2014 Asia Cup Neo Prime Acquires Rights

Mumbai: Sports channel Neo Prime has sealed the Indian broadcast rights for the multi-nation 2014 Asia Cup cricket tournament.

The Asia Cup was conceived in 1984 as the premier ODI (One Day International) tournament to promote goodwill amongst Asian countries and has grown from strength to strength over the last three decades.

The last edition was held in Bangladesh in 2012, which saw Pakistan retaining the title with a nail-biting win in the final against the hosts.

In a hotly contested sales process that saw significant interest from multiple broadcasters, Neo provided the best offer (financial and promotional package) for the event and also secured the first right to renew for the next three Asia Cup tournaments leading up to 2020.

The rights acquired covers primary viewership market of India as well as Bangladesh and Sri Lanka.

Scores	Upcoming	Results
South Africa vs India - 4th T20I 2nd T20I - Australia v Pakistan - November 16, 08:00 GMT 4th T20I - West Indies v England - November 16, 20:00 GMT 3rd T20I - West Indies v England at St. Lucia England won by 3 wickets (with 4 balls remaining) 1st T20I - Australia v Pakistan at Brisbane Australia won by 29 runs

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